Writing an ad for a new mobile phone.

The features of the phone aren't the real ones.  It has been edited for class purposes.

Analyzing an Ad.

(I had some troubles uploading the video, but here's the link)
http://adsoftheworld.com/media/tv/mcdonalds_cancha

                This ad from the company Mc Donald is promoting his food but in a special way, not focusing on seeling food anymore but happiness, I'll explain that ahead in my analyze.
             

                The ad is set in the U.S. near the city (as you can see the lights in the background). There are some friends (apparently Mexicans) playing a match of football near a Mc Donald, it's late at night so the employee from Mc Donald (Marquito) turns off the lights from the building and the field becomes dark and can't keep playing. They ask for one more minute to end the match, so Marquito turns on the big "m" from Mc Donald.

                In the whole ad there isn't a single hamburger shown, or people eating, the idea of this ad. is to catch the attention of groups of friends that want to have a good time, making the message of eating implicit in the idea and focusing on having fun whenever you need it, because Mc Donald always gives you "light" to keep playing
       
                 The Enforcement Policy Statement on Food Advertising says: As mandated by the NLEA, FDA's regulations define certain absolute and comparative terms that can be used to characterize the level of a nutrient in a food. "Absolute" terms (e.g., "low," "high," "lean") describe the amount of nutrient in one serving of a food. "Relative" or comparative terms (e.g., "less," "reduced," "more") compare the amount of a nutrient in one food with the amount of the same nutrient in another food. With very few exceptions, only these specific terms, and certain approved synonyms, may be used on food labels to characterize the level of a nutrient, although interested parties may petition FDA to authorize new nutrient content terms and synonyms. 
                So for instance the ad. is in the parameters of the policy, as I already told, there is no food in the ad.. I don't believe this is a fair strategy for little kids because they are selling happiness instead of food and it appeals to their feelings, not being a fast food company anymore but a fun park. Children don't go there to eat, that's a "secondary effect", though to play. The ad. shows a group of middle aged friends, so the idea of selling a good time with friend is not that obvious, but the same message with kids would be (in my opinion) an "evil" plan.